This guide will walk you through all the steps needed to start and grow your new side gig into a full-fledged part time job or even a career.
Are you struggling to start a side hustle because you think you know nothing about the digital world? Well, don’t give up just yet.
It can be daunting for someone who is not well versed in the technical aspects of business.
But what if I tell you that it is not only the “Bill Gates” of this world who can be successful in a technological industry?
When launching a business into any given industry you have to know how it works best and make sure your plan matches up with those needs.
You can do that through dedication, hard work, creativity - even technology!
It has been a boon for side hustles. So here are some awesome tips for the non-tech savvy who are starting on their side-hustling journey
1. You are never too old to learn new skills. New technologies are designed to be easy for everyone, no matter their skill level.
These days it's not a requirement anymore that you know how technology works in order to use one.
Push yourself to learn something new and exciting every day, even on the weekends.
Think about it.
You've accomplished so much in your life - whether that be graduating from college, starting a career or raising children.
You know who you are now more than ever before.
Just think positively. You can do this!
2. Get in with the “in crowd”. Building your social circles within a specific industry can also build up intelligence on what is happening in that field.
Attend events for organizations or volunteering to be part of committees will help you find leaders and influencers who are well-known by others. These people might have information which could lead to opportunities for your own growth.
Becoming more known is one thing; being respected by others who are leaders or influencers in your industry will take it even further though.
Try identifying someone who has values similar to your own.
If they share priorities and have shared beliefs, it will be easier for them to build a natural relationship rather than one that is forced.
Remember to stop asking yourself what others can do for you but explore what you could do for them!
The goal is to build genuine friendships and learn — not connections.
3. Build your social media presence. Social media is an essential piece of your company's marketing strategy.
Whether you run a small, local business or large national corporation - social media platforms will help you connect with the customers, boost awareness about your brand and generate more leads and sales for both.
Imagine, with three billion people using at least one form of social media every month, it has become impossible to ignore this powerful tool.
Get on your computer (or maybe just use your phone), don’t be scared to create an account or page. Then just follow the instructions on the screen and enter your business information.Don’t forget to share or post one or two times a week too.
These platforms have made it so easy for almost everyone to create a presence for their business.
Just don’t overthink it.
You may just have not realized it but you may already have just the right skills to get your business’ social media presence off the ground.
4. Build your list. Okay. No need to panic just yet.
If you get a bit overwhelmed at this point, go back to number. It’s okay. You got this.
Email lists are important to your business. It is how you develop your relationships with your customers and how you keep them engaged turning them into long term buyers.
The good news is that it’s never been easier to set up, launch and grow an email list.
In fact, most of the software available today have easy-to-use drag and drop features and are completely free to start for new businesses with small lists.
Mailchimp is a great place to begin your list building efforts because they offer all this functionality at no cost!
There are a lot of other tools out there so have lots of options. Just put
in a bit of time for your research and sign up for one.
They usually have awesome support plus there are usually awesome videos online like this one to walk you through it.
5. What about all the other marketing skills? If you are considering other forms of marketing, then there’s ads, paid searches and even content marketing.
All of which you can learn through online tutorials. You don't need a degree to learn these tools.
You may not become an expert after just a week or two but it’s not something that you cannot learn on your own.
If you have the extra money, go ahead and outsource them.
But don’t stop yourself from learning and nurturing the skills relevant to your chosen career.
Aside from keeping up with new technologies and trends in the industry, it’ll keep your mind active and sharp even if you've been at this for years.
Don't allow your preconceptions to stop you from pursuing your side hustle.
The industry is more than just geeks, nerds and computer whizzes.
It relies on people of varying backgrounds that are successful in their fields.
Digital marketing is an incredibly diverse place where anyone can make something happen - even if he or she didn't know how at first!